About us

We built Close Report because most sales coaching is theatre.

We're a small team of sales people, engineers, and ML researchers based across SF, London, and Sydney. We sell, we coach, and we build the tool we wished we'd had.

Coach the rep, not the meeting

Most call tools optimize for managers. We optimize for the person making the call. Coaching has to be useful before it's measurable.

Brutally honest, never harsh

Sales feedback should sting in a way that makes you better, not in a way that makes you defensive. We obsess over that line.

Built on real conversations

Every model, scorecard, and framework in Close Report is trained on tens of thousands of real B2B sales calls — not on internet sales theatre.

Ready when you are

Stop guessing what's working on your sales calls.

Free for 14 days. Set up in under 10 minutes. No credit card, no commitment, no Chrome extension to install.

  • Works with Zoom, Meet & Teams
  • SOC 2 Type II
  • Cancel anytime